Posted by on May 22, 2013 in | 0 comments

The nerd culture is growing in Brazil. The “Geek Pride” Day, or “Towel Day” in reference to the book “The Hitchhiker’s Guide to the Galaxy”, is being increasingly celebrated in major cities of the world.

So, we have prepared a campaign to suggest awesome nerd books to brazilian people, showing our diversity.

We decided to create a geek character to create a funny and friendly game.


The team behind the campaign was responsible to detect different kinds of nerds, thinking about this, we created a lot of customized faces to change during the game.


So, While you wait for the zombie apocalypse, respond to the game and find awesome books to your bookshelf. May the force be with you!


(in portuguese)